Gain a Competitive Edge with Data-Driven Strategies

Make data-driven decisions by analyzing customer behavior, market trends, and campaign performance.

Build Your Strategy How It Works?
28%
Customer Acquisition
+5.2%
₺845
Customer Lifetime Value
+12.3%
74%
Customer Loyalty
+8.7%

Advantages of Data-Driven Strategy

Move away from guesswork and focus on proven results with data-supported strategies.

More Accurate Decisions

Make more accurate decisions by developing your strategies based on real data instead of assumptions.

Fast Adaptation

Quickly adapt to market changes and customer behavior to gain a competitive edge.

ROI Optimization

Maximize your return on investment by allocating resources to the most effective areas.

Data-Driven Marketing Process

How we analyze your customer data and optimize your marketing strategy

Data Collection and Integration

We gather all your existing data sources in one place to create a holistic view.

100% Data Coverage

Data Analysis and Exploration

We use advanced analytics to explore your data and uncover trends, patterns, and relationships.

5+ Segment Types

Forecasting and Predictive Models

Using AI and machine learning algorithms, we make forecasts and build scenarios for the future.

300% ROI Increase

Strategy Development

We develop strategies based on insights from data analysis to help you reach your goals.

24/7 Monitoring

Marketing Performance Metrics

Data-Driven
Traditional
Conversion Rate
25%
75%
Customer Acquisition
30%
85%
ROI
40%
95%
Customer Satisfaction
35%
90%

Frequently Asked Questions

Everything you want to know about data-driven strategy

What is a data-driven strategy?

A data-driven strategy involves using data and analytics instead of assumptions and intuition in business decision-making. This includes collecting data about customer behaviors, market trends, and business performance, analyzing that data, and integrating the insights into your business strategies.

Marpany s data-driven strategy solutions help you gather all your data sources in one place to gain meaningful insights and optimize your marketing, sales, and product strategies based on those insights.

What data sources do you use?

Marpany s data analysis platform can integrate a wide range of data sources, including:

  • Web analytics data (Google Analytics, Adobe Analytics)
  • CRM systems
  • E-commerce platforms (Shopify, WooCommerce, Magento)
  • Advertising platforms (Google Ads, Facebook Ads, TikTok Ads)
  • Email marketing tools (Mailchimp, SendinBlue)
  • Social media platforms (Facebook, Instagram, X, LinkedIn)
  • Mobile app data
  • Customer feedback and surveys

We can also develop custom integrations for your internal systems and databases.

How is data privacy and security ensured?

At Marpany, we maintain the highest standards for data privacy and security. Our security measures include:

  • SSL/TLS encryption for all data
  • Compliance with GDPR and KVKK
  • Regular security audits and penetration testing

We sign data processing agreements with our clients and fully comply with all legal requirements.

What size businesses is this suitable for?

Marpany s data-driven strategy solutions scale to meet the needs of businesses of all sizes:

  • E-commerce: Small Businesses: Can start with basic data analysis, customer segmentation, and campaign optimization.
  • Service Sector: Mid-Sized Businesses: Benefit from more comprehensive data integration, predictive analytics, and competitor analysis.
  • B2B: Large Enterprises: Get enterprise-level data strategy, advanced predictive models, and customized solutions.

We offer packages tailored to your business size and budget. During our initial consultation, well determine the best solution for you.